This has been quite a week for us, with the Inovium ad network partnership and our appearance on MSN. Yes, we are going to hit the “big time” now, if a social venture can ever be said to hit the big time. The most important thing is that we are really beginning to get the word out about how and where to recycle, just at a moment when everyone really wants to know. It’s a matter of timing; we have been around for seventeen years, but there has never been a bigger need for what we offer.
While I am a firm believer in branding, growing and expanding, and I am assiduous in using social media to do that, I never lose sight of the reason we started — to clean up the planet. Seventeen years later, this mission is even more important.
